Which of these online profiles is real?November 9, 2009 at 9:54 am | Posted in Dating Tips, News | 2 Comments
Tags: dating lawsuits, match.com, online fakery, redhotpie.com.au
Misrepresentation of physical stats and outdated photos is almost expected on online dating sites. But who would expect the profile to be entirely fake?
No, we’re not talking about Craigslist’s Casual Encounters.
Redhotpie.com.au, an Australian adult online dating site, is facing legal action by the Australian Competition and Consumer Commission (ACCC) for creating and using fake profiles to flirt with its registered customers.
Apparently this practice — known as seeding — is common in the online and offline dating industry to attract customers, pad user numbers, and balance guy-to-girl ratios. It’s definitely lame, but is it illegal?
Match.com and Yahoo! Personals has been accused of this practice and have faced a couple of lawsuits in past years. Recently, one Brooklynite filed a $5 million lawsuit against Match.com for wasting his time and bruising his ego. He eventually dropped the lawsuit because of massive online ridicule, especially after it was revealed that he had found a girlfriend on the same site he accused of misleading him.
So how do you spot a fake profile?
First, you can start ignoring those winks from other users if your profile is inactive or blank. But if you’re an active user, Orlando blogger Lance breaks down a potentially fake Match.com profile and points out clues indicating that chick probably isn’t real.
Share your tips for spotting seeded profiles in online dating sites in the comments section.